I have a huge fan girl crush on Instagram. It’s much easier to skim through than Facebook and I love beautiful imagery. There are so many big brands that have established themselves on Instagram, but it’s also an amazing tool for bloggers.

Here are 5 ways bloggers can build their brand on Instagram:

Keep It Real

Show your readers what really happens behind the scenes of your blog. Social media all too often can give the impression that we’re just a bunch of got it together people who are selfie ready 24/7. Show your messy house, your workspace…show the “real” you! I love this post from fellow Nashville blogger @JessicaNTurner and so did her followers.

Toot Your Own Horn

Use your Instagram feed to promote your latest blog content. Here I used the same graphic as used to illustrate my post about 2015 blog conferences. Because you can’t hyperlink within the graphic text that accompanies your image, it’s a smart idea to update your main url in your bio to reflect your latest post.

Inspire

Here busy working TV news mom @workingmommagic makes an inspiring graphic from one of her own pics. Love this!

Engage

Ask your readers a question. Here one of my favorite bloggers Audrey McClellan asks a question, snaps a selfie AND promotes a giveaway. You go girl!

Laugh Laugh

My new favorite go to funny Instagram account is @martinisandmayhem I am a huge believer in humor…laugh at yourself or make others laugh. Laughter really is the best medicine!

I hope this gives you some awesome content ideas to chew on. Let me know if you have additional favorite Instagram content strategy ideas or Instagram accounts you adore!

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