Tweet Your Toast And Help A Kid In Need


My sleepy 3rd grader finishing up her cereal this morning before school.

If your pantry is like mine it’s not only a little messy and in dire need of organizing (where ARE my kitchen minions when I need them?), but it’s filled with all kinds of breakfast choices for your kids. Hence the mama eye rolling when my kids whine, “But MOM we don’t have anything for breakfast.” Typically we have cereal, oatmeal, yogurt, pancakes, fruit and good ole eggs and bacon to choose from on any given morning. Sheesh. What do you they want? A full-on breakfast buffet? Um, yeah, possibly.

Not all kids are so fortunate. One in four children live in food-insecure homes, meaning they’re not always certain where their next meal will come from, a statistic that really makes me hurt for these kids, especially knowing that we are so lucky.

Today Kellogg’s is hosting National Breakfast Day in support of their Share Your Breakfast program, with the end goal of sharing a million breakfasts witih kids who need them most by the start of the 2011-2012 school year.

How can you help? If you’re reading this blog, chances are you are a lover and user of social media and a tad OCD about checking your Facebook news feed, reading Twitter, and checking your 5 different email accounts (ahem.). The great news is that Kellogg’s has made it very easy to help donate breakfast to a child in need.

Tweet your toast – Just tweet a photo or description of your breakfast along with the #shareURbreakfast hashtag. Every tweet posted today will count towards the breakfast donation.

Change your Facebook profile to a photo of your breakfast – Yeah, yeah we know that picture of your kids is cute, but change your profile pic to your breakfast today for a good cause. Simply interact with Kellogg’s on their Facebook page and then change your profile picture to a photo of your breakfast and ask your friends and family to do the same.

If you can’t share your breakfast today, you still have plenty of time to upload a photo or description of your breakfast later this week to Twitter or directly to Kellogg’s Share Your Breakfast website.

Disclosure: This is not a paid or sponsored post. I was made aware of this program during the Blissdom conference here in Nashville at a meeting hosted by Kellogg’s and The Motherhood and thought this was great information to share with my readers.


  1. Roxy says:

    Hi there!
    Just a thought on this Breakfast Day thing – not wanting to be cynical, but wouldn’t it just be a marketing exercise by Kelloggs to simply get more people eating breakfast? As there’s no actual donating going on, just sentiments. x

  2. Emily Sandberg says:

    I tweeted… I just came across your blog today. Don’t know if they’re still running the campaign, hopefully some kid somewhere got breakfast because you posted this. Well done. 🙂 I’m @emmalish. Gonna go find you on twitter now…

  3. Jamie says:

    The program is ongoing until they reach the 1 million breakfast mark so please everyone keep spreading the word! Thanks!

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