I never write about work on my blog but I’m very excited to be coordinating social media efforts for my company. Basically I get to log in to Twitter and Facebook for MY JOB now and promote our company website and conferences. On Monday I was psyched to hang out with some fabulous local bloggers at the Social Fresh Social Media Conference.
This was my first social media for business conference and I thought it was fantastic. It made me excited to be part of this new digital business space as an old school mommy blogger and to realize that even major corporations such as Rubbermaid, and Home Depot, and Duke Energy are all learning how to use social media. I could bore you with my stories of sitting in Current Events in Media class in 1991 as a print journalism major and the professor discussing the future of newspapers and how computers would revolutionize the industry but that would make me feel very old.
Where was I?
Social Fresh is the brainchild of Jason Keath and there were several great panels. One of my favorite quotes was from Greg Cangialosi, with Blue Sky Factory: “2010 is really going to be the year of power and influence on the Web.” I was also pleased to realize that my company, as small as we are, is ahead of the game for even recognizing the importance of social media in gaining new clients and communicating with existing ones. One of my former co-workers is now with Home Depot and even they have only been really activelly using social media since last year. I also sat in on a very interesting music industry panel (obviously appropriate since I’m in Music City). Love this quote from Ted Wright with Fizz, “This is the year to get creative with social media.” I also enjoyed the panel by Dan Zarrella with Hubspot (his book, The Social Media Marketing Book, is on my must read list.)
I could share even more from my notes but the bottom line is that social media is the influence channel for business and it’s here to stay.
Social Fresh is heading to Tampa in February. If you are in marketing or PR or are a community manager or social media/new media professional I highly recommend it! And do I need to even point out the obvious – Florida in winter? That’s a bonus.
p.s. I actually do have notes from the sessions that I’d be happy to share with you if you’re interested. Just e-mail me or leave a comment here!