Blogs, the Boob Tube and My Pavlovian Reaction to People Magazine

Apparently the media is taking note of blogging as a social vortex that sucks you away from important things such as watching TV preparing hot, nutritious meals for one’s family and peeing.

Here’s an excerpt from my work e-mail via The Media Trainers:

While traditional newspaper readership continues to suffer, newspaper blogs are growing in popularity…

In the past year, the number of people reading blogs on the top ten U.S. newspaper sites more than tripled… the blog visits accounted for a larger percentage of overall traffic to newspaper Web sites, according to Nielsen/Net Ratings (

Just a year ago, blog visits only accounted for 4 percent of overall visits to newspaper sites or 1.2…but blog pages now account for 13 percent of overall visits to newspaper sites and unique visitors to blog sites have risen to 3.8 million viewers.

Blogging is also influencing broadcast media demographics. The LA Times interviewed mommy blogger Jenny Lauck about how the major networks are losing women viewers during the primo morning news show hours.

So, do you think traditional print media will slowly die off? Here at Casa BlondeMomBlog we no longer subscribe to a print newspaper, but I am a self-confessed magazine-aholic. I love nothing better than flipping through a good magazine and when I see the latest People magazine to the breakroom at work, sometimes I drool.

Speaking of newspapers embracing blogs, my friend Dawn is blogging as part of the Diet Writers on The Tennessean’s website. She’s lost almost 15 pounds since starting Weight Watchers, even though she gave into that Southern sugary temptress…homemade banana pudding. The Houston Chronicle also has a great group of mom blogs called Mama Drama and the Grand Junction in Colorado features mom bloggers at Haute Mamas.

Updated to add, The Tennessean now has a section devoted to moms, featuring mom blogs! It’s called Music City Moms. 


  1. Nancy says:

    I am the same way about print media — I no longer read a print newspaper (except on the occasional Sunday when J picks one up for the ads), but I love me some glossy magazines.

    I get all my news from the web now. I really don’t watch much TV anyway, but if someone were to try and take away my laptop, there would be hell to pay.

  2. jag says:

    Even when we’re broke and eating Ramen noodles, I still pick up my People. I’ll go without coffee to have my magazine.

  3. Sas-y Mom says:

    I do like our local paper and having something to read. The computer can’t go EVERYWHERE and hurts my head after a while. I don’t see myself ever embracing the e-book and reading on my laptop or treo. I’m a traditionalist at heart but I do love my inner geek.

  4. RichieAnn says:

    Here at the Daily Sentinel we discuss this very issue a lot. It is a problem with the industry and we focus great amounts of time to our Website. It is crucial to our jobs that we participate in both the print and Web portions of the business.

    We try to update our Website as soon as something happens, which lets us compete with the local news on whole a different level.

    It remains to be seen what will happen within the industry as far as a print product goes. Funny thing is I read that newspapers were a great investment in other countries where they are still thriving despite the technology. What does that say?

    Thanks Blondemom of the link and bringing up a huge subject that really is changing our society.

  5. Robin says:


    Thanks for linking to our blog.

    Working in the newspaper industry, we recognize the changing environment and that more and more people are getting their news, etc. online. And while there will always be people like Sas-Y Mom who want to be able to hold something in their hands (and are thankful for the fact that print publications don’t require batteries or outlets), the masses want Web publications.

    It we don’t adapt, we’ll die.

    Haute Mamas

  6. Erin says:

    I do subscribe to glamour and marie clair. But I don’t read papers (I do watch the news at bedtime though…) As far as gossip/people magazine related news/entertainment news, I spend too much time on Perezhilton and It makes sense that moms would not spend as much time watching morning news though- but what about soaps!!

  7. Jennifer says:

    Adapt or die eh?

    I get most of my news online. My tv station will pick up stories several days after I’ve seen them online.

  8. Mrs. Flinger says:

    What’s a newspaper? I only get the Sunday paper for the ads. Because you can’t beat sitting at Starbucks with your 200 dollar cup of coffee and clip coupons. *sigh*

  9. Bluegrass Mama says:

    I’m the opposite. I read the paper every day and don’t read any magazines unless I’m in a waiting room and forgot to bring a book.

    I do go to newspaper websites at times, but never to read the associated blogs. I love to surf the net, but I will always be a fan of hard-copy, too.

  10. Dawn says:


    Thanks for linking to my blog on The Tennessean. I have hit the 15 mark thanks to a good case of the stomach flu. But do not fear, I will be ready for Thai food again soon.

    Just as a side note, I got into the blogging phenomenon because of your site – I love it and plan on getting mine up soon. I have since become a self-professed blog addict and have become obsessed with Britney Spears.


  11. Jenny says:

    Newspapers are dying. It’s a sad fact, especially for those of us with Journalism degrees. Still, you gotta roll with the times, and blogging is filling a void that people want and need. I don’t think I’d know about half current world events without bloggers. Sad perhaps, but true.

    PS. Thanks for the linky-love, my friend.

  12. Liza says:

    I don’t think my husband will give up the newspaper in print, and the People Magazine anytime soon. On the other hand, I get most of my news online.

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