It’s hard to believe that Facebook is a decade old. I use it almost daily for both personal and professional use, whether it’s to update family and friends about my girls’ activities or promote client news.
Facebook is the Godfather of Social Media. You wanna piece of me? You probably can find one on Facebook (plus a couple of pics of me in my big-hair glory days of the 80s and 90s if you dig around enough!)
According to the Pew Research Tank, Facebook is the dominant social networking platform, used by 57% of all adults and 73% of all those ages 12-17. The number of adults using Facebook also continues to increase, despite the fact that many tweens (like my 11-year-old who’d rather post shout outs and selfies to Instagram) and teens are gravitating toward other social media outlets: 64% of Facebook users visit the site daily, up from 51% in 2010.
Whether you’ve had a blog Facebook page for a few years or you are managing a Facebook page for your church or as a volunteer for a nonprofit, it’s always helpful to review ways to maximize your Facebook page presence and reinforce your online branding.
I’ve compiled a list of 10 tips for rocking your Facebook brand page, whether it’s for your blog or business (and for many bloggers their blog is their business):
Post pictures. Facebook is all about the eye candy and an image is much more likely to be clicked on and read than a straight Something you might want to try is uploading an image from your blog post to Facebook, and then giving it a good caption that includes a link back to your original blog post. I do this rather than simply add the link and have the image upload as an attachment to that link. Get creative with pictures (make collages, etc.) and use them to ask questions, prompt discussions, poll readers, etc.
Time it out. Early morning, lunch time, and late at night seem to jive well with my Facebook fans. According to this post by social media scientist Dan Zarella, the best time to share on Facebook is late in the day (with likes peaking at 8 p.m. EST). Keep an eye on your Facebook page stats, however, to see when your fans are most likely to engage.